Energy automation is taking place at an ever-increasing rate in the field of real estate. We’re moving beyond the traditional models of inventory and sales. No longer are there traditional sales managers who collect data, make decisions, set targets, and then report to the sales and marketing departments. The marketer is being retired and the real estate industry is beginning to move toward an approach that uses software and energy to automate the entire process of selling a property.
As the sale of real estate continues to expand, some marketer-types are trying to out-do each other with new ideas. When I was in the real estate business, I did have a system and strategy in place for data collection and reporting, but it wasn’t adequate. In fact, it was inadequate because it was way over-engineered and probably didn’t fit the information needed.
I am working with software now that is based on using energy to reduce the complexity of the data collection process. The goal is to reduce the time of the reporting process, improve the ability to predict future sales and performance, and even eliminate many of the manual errors.
One of the first changes we’ve made in real estate is to use energy to automate a series of pre-sales activities. The energy in this case is the initial input of the buyer in the pre-sales process. An initial “word” of warning is needed here – be careful not to use “energy” as a means to sell the home or condo.
It would be nice if the buyer could sign a non-disclosure agreement or any other documentation and be done with the energy but that isn’t the case. The buyer still needs to know how much the home will cost and how much he/she is paying in interest. It would be more accurate to call the energy simply the “insurance policy” because that’s what it is.
Instead of trying to get the energy in place before the sale, we’ve decided to use the energy to help us create the sales plan for the buyer. The buyer signs a contract and the energy is used to create a sales letter and pre-sales script that allows the realtor to quickly move forward with the sale.
At the completion of the sale, the buyer does not have to worry about the work anymore. He/she can put the title in the bank and go back to work getting the house sold.
While some people may feel that the purchase price is simply the amount of energy used, there is another way to measure energy. I’ve used the term “energy capital” to describe the costs associated with the purchases and consumption of energy. The best way to create this type of capital is to use energy (rather than energy capital) to measure all the other costs associated with energy.
The buyer has the right to decline to use energy in this process. So, while the seller is able to remain involved in the overall process, the buyer needs to be satisfied with the final outcome. He/she should sign the contract and receive a written copy and document the final closing papers.
What about the end result? The real estate software solution is based on the use of energy automation to prepare a series of pre-sales documents, complete with a sales letter and pre-sales script. This solution creates a detailed overview of the facts, sales history, and all the past activities related to the sales and then offers an analysis of how the past activities can help move the future.
If you are interested in real estate automation, you should understand that energy automation includes everything from the real estate agent to the lender. It’s all part of the effort to streamline the entire real estate sales process and provide the seller with an easy and customized way to begin. For me, energy automation resulted in a better result for the seller in a more timely manner.
In order to determine whether or not your real estate situation is an opportunity for real estate automation, consider how a well-designed home or condo selling process can change the dynamics of the selling process. Remember, your real estate agent will always be available and provide the most current knowledge of the sales process. Be sure to read more on the Sonnen Battery blog.